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The formative years...

Name at birth: Ashanti Douglas

Singer Ashanti won a 2003 Grammy for Best Contemporary R&B Album for her solo debut, Ashanti. By the time the album was released, Ashanti was already an up-and-coming star on the urban and hip-hop music scene, thanks to collaborations with Jennifer Lopez and Big Punisher. Her own hit single, "Foolish," joined her duets with Ja Rule ("Always On Time") and Fat Joe ("What's Luv") at the top of the charts. Savvy marketing, which included magazine covers, music videos and public appearances, pushed her into the limelight alongside other R&B "divas" such as Beyoncé, Alicia Keys and Mary J. Blige. In 2003 she published a book, Foolish/Unfoolish: Reflections on Love, and released her second album, Chapter II, featuring the hit singles "Rock Wit U (Awww Baby)" and "Southside."

Extra credit: Ashanti was born in Glen Cove, New York, also the hometown of author Thomas Pynchon.

She danced in a show at Carnegie Hall and in the Disney television musical Polly. It was in high school that she honed her songwriting skills and harnessed her talent for creating a story that people could relate to, song after song.

and she's rolling

Ashanti first announced her presence with the Big Pun hit "How We Roll" in 2001. Her sound was infectious and caught the attention of record producers. Irv Gotti, the polished producer with Murder Inc. Records, was credited with her discovery and what was supposed to be an initial collaboration, turned into a record contract. The demure and feminine Ashanti was hesitant at first to sign with a label named Murder Inc., but she filled a void in the company stable of talent. What was a pure rap label became stronger with the arrival of the R&B singer.

The marketing team at Murder Inc. went to work to promote Ashanti in time for her debut release. She was featured on the Ja Rule smash "Always On Time," receiving major airwave and video exposure. In addition, her voice was loaned out to reigning Don of the Terror Squad, Fat Joe, for his big hit "What's Luv?". Ashanti stole both songs away from the thug rappers and created such a buzz that her self-titled debut album was released early, on April 9, 2002.

timing was key

The first single "Foolish" ripped apart the charts and the video was on heavy rotation as well. As a result, Ashanti sold over half a million units the first week and debuted in the top spot, a major achievement for a relative unknown with almost no expectations on her shoulders. In the future, you can expect to hear and see much more of this young talent. Ashanti has served notice that she is moving on up.

What else do you need to know?

Birth:
13 October 1980
Birthplace:
Glen Cove, New York
Death:
--
Best Known As:
Singer of "Foolish" and "Rock Wit U (Awww Baby)"

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